Thursday, June 07, 2007

Three cheers for amateurs!

Today’s my 38th birthday. I am in a hotel that resembles a prison in a place I’m not fond of. Rather than being downhearted, I am using the time to do some serious catching up on rubbish on the Internet for the morning. Then I shall spend this afternoon doing some work that is now very overdue. It’s my birthday though, so sod it: I am going to take the morning off.

The picture to the above right is the official logo of the 2012 Olympic games in London. I, for one, think that it’s shite. I also expect that it took a lot of cash to produce it.

The BBC online invited people to send their own contributions in and I personally thought the one below was great. It’s altogether better than the rubbish they actually chose, although I suspect it came from some small time guy who isn’t an amateur, but who doesn’t work for some big agency.

So very often, the amateurs or the small guys are so very much better, yet are pretty much always overlooked. It’s a shame.

1 comment:

Anonymous said...

I have heard that the logo is Lisa Simpson doing a Monica Lewinsky.

'Bout right.

It cost £400,000, which, as these things go is not too bad. Think how much it cost for other logos we could name.