Parallel life?

Today, I received a letter from Continental Airlines profusely apologising for having recently lost my baggage and giving me a claim number. This confused me somewhat, as I’ve only flown with Continental once; that was several years ago and none of my bags went missing.

I also just received an email with my “personal” photos of me running the Prague half marathon, which happened when I was in Australia. To be fair, I’d entered for it but had decided that an Australian beach would be more fun. I'm curious therefore how personal my "personal" photos can be.

If I have a parallel second life that I’m unaware of, at least it seems like an interesting one. I don’t know what to do about the Continental Airlines thing. If I stay quiet perhaps they’ll offer me a free flight as compensation? I’m not sure what it’s compensation for but I’ll take any free flight going.