So where the bloody hell are you?

This is my first morning back in England and I notice from the BBC news website that the absolutely brilliant adverts for Australia tourism here have been banned, reprimanded or some other such nonsense. The adverts (see them here if you’ve not already) are a great showcase for Australia and finish with the slogan “So where the bloody hell are you”? It’s just such a good set of adverts, yet apparently the word “bloody” is shocking to a more delicate brand of Brit. Up theirs, I say. It makes me want to get on the next plane back.